The RSPB is the largest wildlife charity in Europe, with over 1 million members. They do important work protecting our wildlife (The RSPB isn’t just about birds!).
I was recently booked to provide an afternoon social media training workshop as part of a broader media training day at the RSPB Sandwell Valley nature reserve.
I was extremely pleased to receive this booking as social media is a great platform for charities to use to engage with their audience! For most businesses, part of the battle is coming up with content and strategies that their audience will find engaging enough to digest, reshare, like and REMEMBER. For charities representing a good cause however, a big chunk of this battle is won… especially with a well known brand like the RSPB. What’s needed is a clear strategy of how to make best use of the goodwill the brand enjoys.
Below is an embed of the presentation I created for the afternoon session (with some pages redacted for confidentially reasons!).
Although I enjoyed going over the ppt presentation, the most enjoyable part of the day was the several ‘break out workshops’ that I ran, where RSPB staff came up with solutions for ‘real world’ social media challenges… Getting people to interact and bounce ideas off each other is a great tactic for a workshop and breaks up the tedium that can come with some ppt presentations!